The U.S. Postal Service will utilize Pitney Bowes EngageOne Video technology to create what it calls “a more connected, effective, and modern mailing experience.”
The interactive endeavor is designed to educate and inform mail owners and mail service providers on how to take part in and deliver value from the “2017 Mailing Promotions” and “USPS Informed Delivery” campaigns. Those initiatives aim to enhance the value of physical mail by seamlessly integrating it into a digital experience, maintaining the relevancy of mail and growing mail volume, according to a press release.
“Direct mail remains one of the most effective marketing tools available today,” said Bob Guidotti, executive vice president and president, software solutions at Pitney Bowes’ Stamford headquarters. “But as our physical and digital worlds merge, organizations must leverage both to succeed.”
EngageOne Video is a customer engagement solution that delivers interactive communications designed specifically for each viewer. Each video experience acts as a customer service, sales, marketing or educational resource that allows viewers to self-select topics and actions relevant to their individual needs.
Informed Delivery notifications give residential consumers the ability to see a daily preview of the address side of their household’s letter-size mail pieces arriving soon. The feature also offers marketers an opportunity to engage consumers and expand their marketing reach through synchronized direct mail and digital campaigns.
The USPS Mailing Promotions provide marketers and mailers with opportunities to try new technologies and techniques to engage the reader and help drive higher response rates and returns. This year’s six promotions include: Earned Value Reply Mail Promotion; Emerging and Advanced Technology Promotion; Tactile, Sensory and Interactive Mailpiece Engagement Promotion; Direct Mail Starter Promotion; Color Transpromo Promotion; and Mobile Shopping Promotion.