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Attracting and holding luxurious partnerships

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The Luxury Marketing Council, founded in 1994 and with three offices targeting New York City, Chicago and Connecticut-Hudson Valley, will host an interactive workshop at the Westport Country Playhouse, 25 Powers Court, Jan. 15, 6:30-8 p.m.

The focus is “developing the kinds of tools and thinking for constructing and accelerating strategic partnerships and collaborations that generate profit and increase brand value.”

The workshop will be conducted by Greg Furman, founder and chairman of The Luxury Marketing Council. His presentation will follow an abbreviated format of one of The Luxury Marketing Council’s “think tanks.” The council advises on attracting and maintaining the audience of 10.4 million worldwide with managed assets above $1 million.

All guests will be expected to participate and contribute thoughts and insights on critical market issues and opportunities; best marketing practices as they pertain to sponsorships; partnerships/collaborations; value-added programs targeting best customers; and “the most successful approaches in defining criteria for finding partners and qualitative/quantitative measures of success.”

Attendance is limited; RSVP at luxurycouncil.com.

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