Home Fairfield Column: Eliminate sacrifice, increase rewards FairfieldGuest ViewHudson ValleyOpinions & ColumnsPremium ContentSmall BusinessWestchester Column: Eliminate sacrifice, increase rewards By Joe Murtagh - September 7, 2013 Rewards, such as convenience, always generate positive emotions. Sacrifice creates negative emotional experiences and always decrease value. This content is for Westfair Online members only. Please Sign in / Join to view this content. Become a member by Registering Here.