Deutsch Family Wine and Spirits, based in White Plains, announced it has acquired Eppa SuperFruit Sangria from Eppa Wine Co., based in Miami, Fla..
Premium sangria has grown 19.4 percent in volume over the past year, according to the Detusch company Available in only a handful of markets, Eppa contributed 26 percent of the category’s growth.
William Deutsch, chairman and founder of Deutsch Family Wine & Spirits, in a statement said the rise of premium sangria is “one of the most exciting changes to the market and offers huge potential. While it’s always been popular in the on-premise market, there’s a big opportunity to make a stronger impact off-premise with premium quality ready-to-serve sangrias.”
Eppa uses organically grown grapes and juices in its sangria.
Company CEO Peter Deutsch said sangria products currently marketed “are generally lower quality, which is why we are so optimistic about the premium sangria category and about Eppa SuperFruit Sangria.”