Home Fairfield IBM data point to surge in online, mobile shopping

IBM data point to surge in online, mobile shopping

Online retail sales increased 17.4 percent on Thanksgiving and 20.7 percent on Black Friday compared with last year’s Thanksgiving weekend sales, according to IBM Corp.

Data generated by Armonk, N.Y.-based IBM indicated that the rise in online sales was largely the result of an increase in mobile purchases.

Nearly a quarter of Thanksgiving Day and Black Friday online shoppers used a mobile device to visit a retailer’s website, up from 14.3 percent a year ago, according to IBM.

Mobile sales comprised more than 16 percent of all online sales for those two days, up from 9.8 percent in 2011, IBM reported.

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