Millward Brown took a lease on more than 50,000 square feet at Merritt 7 Corporate Park, along with the brand research company’s Firefly practice.
Millward Brown is part of Kantar, itself owned by the WPP marketing agency. Millward Brown currently lists its main Connecticut office at 501 Kings Highway East in Fairfield, with Firefly housed at 274 Riverside Ave. in Westport.
The company retained CBRE to assist in its search for new office space.
Managed by Clarion Partners and Marcus Partners, Merritt 7 is among the largest office complexes in Fairfield County, with FactSet Research Systems Inc. and the Financial Accounting Foundation based there, as well as backup data systems provider Datto, which last week was ranked the fastest-growing Connecticut company on the annual Inc. 500 list, ranked 38th overall.