Home Opinions & Columns How to use LinkedIn to build business

How to use LinkedIn to build business


LinkedIn is widely considered the largest business-to-business site in cyberspace. However, it has also created great difficulties for both corporations and individuals to be able to use it cost effectively.

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Bruce Newman is the vice president at The Productivity Institute L.L.C. He specializes in content creation and digital marketing. Most of his time is spent in the creation of content for webinars and their promotion, email marketing, education and social media campaigns for clients. He is also the creator of the highly popular The Complete Webinar Training Course. He can be reached at bnewman@prodinst.com.