Home Opinions & Columns Is social media worth the time and effort? Opinions & ColumnsPremium Content Is social media worth the time and effort? By Andi Gray - April 21, 2011 SHARE Facebook Twitter Given everyone’s increasing reliance on the Internet for information, business owners have no choice but to climb on the bandwagon and start to develop their own social media program. This content is for Westfair Online members only. Please Sign in / Join to view this content. Become a member by Registering Here.