Home Opinions & Columns Without engagement, Internet marketing is useless Opinions & ColumnsPremium ContentRetailSmall Business Without engagement, Internet marketing is useless By Joe Murtagh - December 4, 2010 SHARE Facebook Twitter The customer has taken charge and will no longer stand for having products and services shoved on them. Information access has put the customer in the “driver’s seat” never to be successfully “push” marketed to again. This content is for Westfair Online members only. Please Sign in / Join to view this content. Become a member by Registering Here.