Home Opinions & Columns Power of the brainstorm Opinions & ColumnsPremium ContentTechnology Power of the brainstorm By Joe Murtagh - November 20, 2010 SHARE Facebook Twitter The people at IDEO aren’t big fans of focus groups. They go to the source, talking to the people using the product or service. This content is for Westfair Online members only. Please Sign in / Join to view this content. Become a member by Registering Here.