Home Hudson Valley Want to be favorably remembered? Hudson ValleyPremium ContentSmall Business Want to be favorably remembered? By Joe Murtagh - May 10, 2012 The best brands strike a deep nerve or reveal a timeless truth. To create such appeal, organizations must identify the most appropriate and effective single archetype to market their brand to. This content is for Westfair Online members only. Please Sign in / Join to view this content. Become a member by Registering Here.