One year after the Connecticut Airport Authority raised the possibility of changing the name of Bradley International Airport, the agency decided to keep the name intact.
The airport agency conducted a study of the benefits and challenges in changing the name and concluded that airports that are renamed do not see significant increases in passenger traffic based on a renaming. The agency also acknowledged that local veterans groups expressed displeasure over the possible erasure of Bradley”™s name from the facility.
Kevin Dillon, executive director of the authority, told the Hartford Courant that his agency may return to the possibility of a new airport name in the future.
“We”™re not going to rule it out completely and forever,” Dillon said. “We”™re going to continue to monitor the effectiveness of our marketing program and our advertising programs to see if we feel we are getting sufficient traction by remaining Bradley International Airport.”