Home Food & Beverage PepsiCo acquires BFY Brands, maker of Hudson Valley-based PopCorners

PepsiCo acquires BFY Brands, maker of Hudson Valley-based PopCorners

PepsiCo Inc. has announced its acquisition of BFY Brands, the Hudson Valley-based maker of the PopCorners line of snacks. The financial terms of the transaction were not disclosed.

Pop Corners PepsicoBFY Brands’ products include Flex Protein Crisps and Flourish Veggie Crisps. The company employs approximately 750 people and operates manufacturing facilities in Middletown and Liberty. Upon the completion of the acquisition, BFY Brands will report to PepsiCo’s Frito-Lay North America division.

“BFY Brands offers distinctive products that deliver the great taste and ingredients consumers are looking for,” said Steven Williams, CEO at PepsiCo Foods North America. “Their production capabilities will support the growth of our existing, more-nutritious snack brands.”

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Phil Hall's writing for Westfair Communications has earned multiple awards from the Connecticut Press Club and the Connecticut Society of Professional Journalists. He is a former United Nations-based reporter for Fairchild Broadcast News and the author of 10 books (including the 2020 release "Moby Dick: The Radio Play" and the upcoming "Jesus Christ Movie Star," both published by BearManor Media). He is also the host of the SoundCloud podcast "The Online Movie Show," co-host of the WAPJ-FM talk show "Nutmeg Chatter" and a writer with credits in The New York Times, New York Daily News, Hartford Courant, Wired, The Hill's Congress Blog, Profit Confidential, The MReport and StockNews.com. Outside of journalism, he is also a horror movie actor - usually playing the creepy villain who gets badly killed at the end of each film.

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