Vineyard Vines has entered into a partnership with the startup Premier Lacrosse League (PLL).
The Stamford-based company has been named the “official style” of the league for its 2019 and 2020 seasons. It will offer a collection of PLL-branded T-shirts and Shep Shirts for men, women and kids that will be sold at PLL games and on the league’s website.
Vineyard Vines will also participate in marketing events in the cities hosting PLL teams, including, half-time entertainment and T-shirt giveaways. Vineyard Vines will also offer an “ambassadors program” where select PLL players will work with the brand.
“We are excited to be partnering with the Premier Lacrosse League as longtime fans of lacrosse, the oldest and fastest growing team sport in North America,” said Ian Murray, Vineyard Vines’ CEO and co-founder.
The league, which debuted last month, is made up of six teams and was founded by American professional lacrosse player Paul Rabil and his brother Mike Rabil. The teams will be touring 12 different major market cities, including Red Bull Arena in New Jersey and Tom & Mary Casey Stadium at the University of Albany.