Diageo’s Captain Morgan brand has been named the official spiced rum and exclusive spirits partner of Major League Soccer (MLS) through 2022.
As a result of this new partnership, Captain Morgan has become an official sponsor of the upcoming MLS All-Star, Campeones Cup and MLS Cup events. It will also be an official sponsor of the MLS teams Chicago Fire Soccer Club, D.C. United, New York City FC, Philadelphia Union and Seattle Sounders FC. Captain Morgan’s new union with MLS will also be highlighted in television commercials and social media marketing.
“From New York to Seattle to Los Angeles, everything about Major League Soccer, its intensely passionate fanbase, the atmosphere at each match, and the exciting growth of the sport in the U.S. mirrors the energy that Captain Morgan stands for,” said Christina Choi, senior vice president of rum, gin and tequila for Norwalk-based Diageo.