Move over “Shark Tank” – Stew Leonard’s is (pardon the expression) eating your lunch with its new “Stew’s Tank” competition.
The Norwalk-headquartered supermarket chain is inviting metro New York area food companies to present their products to the company’s buying team in a manner reminiscent of the popular “Shark Tank” television show.
Vendors are invited to upload a sales pitch video to the Stew’s Tank website by May 5, that includes information on the product and why shoppers will want to buy it. The products selected by the buying team will be sold during June at the Stew Leonard’s store in East Meadow, New York, and the top-sellers will then be judged by a panel consisting of Stew Leonard Jr., the chain’s president and CEO. The winner of the competition will be added to the shelves of all six Stew Leonard’s stores in Connecticut and New York.
“Stew Leonard’s launched rock star brands like Newman’s Own, Bear Naked Granola, Rao’s Marinara Sauce and Long Island’s Butera’s Meatballs,” said Stew Leonard Jr. “My family and I are excited about Stew’s Tank and we can’t wait to taste our next best-selling product!”