Home Consumer Goods Sephora to open store at SoNo Collection mall

Sephora to open store at SoNo Collection mall


The cosmetics and personal care retailer Sephora announced that it will open its first Norwalk store at the new SoNo Collection mall.

SephoraThe SoNo Collection outlet is the only Connecticut location in Sephora’s rollout of 35 new retail stores planned for this year, which the company stated is part of a strategy of enhancing online sales with a brick-and-mortar presence. “At Sephora, we are constantly working to further enhance, personalize and simplify the omnichannel experience for our clients, so the connection between the physical and digital is virtually seamless and highly customized at every touchpoint,” said Mary Beth Laughton, Sephora’s executive vice president of omni retail.

Within Fairfield County, the company operates stores in the malls at Danbury, Stamford and Trumbull as well as a location on Greenwich Avenue. Sephora will be one of nearly 100 retailers at the SoNo Collection, which is set to open in October.

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Phil Hall's writing for Westfair Communications has earned multiple awards from the Connecticut Press Club and the Connecticut Society of Professional Journalists. He is a former United Nations-based reporter for Fairchild Broadcast News and the author of 10 books (including the 2020 release "Moby Dick: The Radio Play" and the upcoming "Jesus Christ Movie Star," both published by BearManor Media). He is also the host of the SoundCloud podcast "The Online Movie Show," co-host of the WAPJ-FM talk show "Nutmeg Chatter" and a writer with credits in The New York Times, New York Daily News, Hartford Courant, Wired, The Hill's Congress Blog, Profit Confidential, The MReport and StockNews.com. Outside of journalism, he is also a horror movie actor - usually playing the creepy villain who gets badly killed at the end of each film.


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