Home Consumer Goods Edgewell Personal Care aims for laughs with feminine hygiene product campaign

Edgewell Personal Care aims for laughs with feminine hygiene product campaign

Shelton-based Edgewell Personal Care is taking a comic approach to the launch of its new Stayfree Ultra Thin All-in-One feminine hygiene product, recruiting comic actress and author Jenny Mollen as celebrity spokeswoman in a marketing campaign that is, according to the company, “encouraging women to embrace real life moments with laughter.”

Mollen, whose collections of comic essays “I Like You Just The Way I Am” and “Live Fast Die Hot” were New York Times best-sellers, is starring in a series of comic digital videos that highlight the humorous aspect to feminine hygiene situations. The premiere video in the series, “Go With the Flow,” finds Mollen cracking self-deprecatory jokes about bladder control during an intensive exercise session.

“There are so many unpredictable things in the juggling act of life – periods and unexpected leaks included – and sometimes the best way to deal with these surprises is to share them with friends and laugh it off,” Danielle Duncan, Stayfree brand manager said. “Through her humor and candid relatability in her writing and on social media, Jenny fully embraces this idea, creating an open dialogue around the things we go through, which make us human, and turning them into matters we can all laugh about.”

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Phil Hall's writing for Westfair Communications has earned multiple awards from the Connecticut Press Club and the Connecticut Society of Professional Journalists. He is a former United Nations-based reporter for Fairchild Broadcast News and the author of 10 books (including the 2020 release "Moby Dick: The Radio Play" and the upcoming "Jesus Christ Movie Star," both published by BearManor Media). He is also the host of the SoundCloud podcast "The Online Movie Show," co-host of the WAPJ-FM talk show "Nutmeg Chatter" and a writer with credits in The New York Times, New York Daily News, Hartford Courant, Wired, The Hill's Congress Blog, Profit Confidential, The MReport and StockNews.com. Outside of journalism, he is also a horror movie actor - usually playing the creepy villain who gets badly killed at the end of each film.

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