Home Fairfield Diageo debuts virtual reality series on binge drinking

Diageo debuts virtual reality series on binge drinking

Diageo has produced and released “Decisions: Party’s Over,” a virtual reality series designed to discourage binge drinking.

“Decisions: Party’s Over” enables viewers to follows four partygoers during the course of a disastrous evening where reckless binge drinking results in a fatal case of alcohol poisoning and a sexual assault. The storylines in this production overlap, and viewers watching in the Jaunt application on GearVR or Oculus Rift can dynamically switch between character points of view throughout the presentation.

A non-interactive version in a 360-degree format is also available for mobile phone viewing. The new series is a follow-up to Diageo’s 2016 production, “Decisions,” a 360-degree presentation that placed viewers in the front seat of a fatal drunk driving accident. “Decisions” has netted almost 14 million views since its release.

“We’re continuing to use virtual reality technology for social responsibility initiatives because the immersive experience brings to life the terrifying realities and dangers associated with binge drinking,” said James Thompson, chief marketing and innovation officer of Diageo North America.

The North American operations of Diageo, one of the world’s leading purveyors of alcoholic beverages, are based out of Norwalk.

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Phil Hall's writing for Westfair Communications has earned multiple awards from the Connecticut Press Club and the Connecticut Society of Professional Journalists. He is a former United Nations-based reporter for Fairchild Broadcast News and the author of 10 books (including the 2020 release "Moby Dick: The Radio Play" and the upcoming "Jesus Christ Movie Star," both published by BearManor Media). He is also the host of the SoundCloud podcast "The Online Movie Show," co-host of the WAPJ-FM talk show "Nutmeg Chatter" and a writer with credits in The New York Times, New York Daily News, Hartford Courant, Wired, The Hill's Congress Blog, Profit Confidential, The MReport and StockNews.com. Outside of journalism, he is also a horror movie actor - usually playing the creepy villain who gets badly killed at the end of each film.


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