Home Consumer Goods Southern Tide to open first Connecticut retail store in Westport

Southern Tide to open first Connecticut retail store in Westport


Southern Tide, a lifestyle apparel brand, is opening its first Connecticut retail location in Westport at 275 Post Road East.

southern tide
A selection of the Southern Tide clothing line.

In addition to the Westport store, the retailer will enter the New England market via outlets in four Massachusetts localities: Nantucket, Chatham, Lynnfield and Mashpee. Opening dates have been set for the new stores, which are part of the Greenville, South Carolina-based company’s expansion strategy.

The retailer operates seven stores spread across Florida, South Carolina, North Carolina and Illinois.

“The development of the Southern Tide signature stores and wider retail programs has allowed our brand to reach new consumers in areas that are important to us,” company  CEO Christopher Heyn said. “Now more than ever, data is driving retail decisions, and content is a key factor in helping brands anticipate consumer needs. With these new stores and retail partnerships, we as a brand are advancing the Southern lifestyle that Southern Tide exudes every day.”

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Phil Hall's writing for Westfair Communications has earned multiple awards from the Connecticut Press Club and the Connecticut Society of Professional Journalists. He is a former United Nations-based reporter for Fairchild Broadcast News and the author of 10 books (including the 2020 release "Moby Dick: The Radio Play" and the upcoming "Jesus Christ Movie Star," both published by BearManor Media). He is also the host of the SoundCloud podcast "The Online Movie Show," co-host of the WAPJ-FM talk show "Nutmeg Chatter" and a writer with credits in The New York Times, New York Daily News, Hartford Courant, Wired, The Hill's Congress Blog, Profit Confidential, The MReport and StockNews.com. Outside of journalism, he is also a horror movie actor - usually playing the creepy villain who gets badly killed at the end of each film.


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