Americares unveils new logo in rebranding initiative

By Kevin Zimmerman

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Americares, the Stamford-based nonprofit provider of donated medicines and medical supplies, has unveiled a new logo and visual identity reflecting its growth and transformation to a global organization and key player in the global health field. The group said it is the first logo change in its nearly 40-year history.

“The launch of our new logo better reflects the global community we serve and kicks off a new era at Americares that better speaks to who we are as an organization – multi-dimensional, modern and bold,” said Americares President and CEO Michael J. Nyenhuis. “Our new brand identity illustrates how far Americares has come as we’ve evolved from a single office in the U.S. to a truly global organization with staff, programs and partners around the world.”

“We have a new look, but our purpose and mission have not changed,” added Americares SVP and Chief Marketing Officer Jed Selkowitz, who led the rebranding effort. “It was important that the brand reflect the organization we have become and where we are headed.”

Americares reaches more than 90 countries, including the U.S., each year, offering aid, assistance and quality health care in underserved regions. Since being founded in 1979, the group has provided more than $12 billion in aid.

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