How do you get more targeted Facebook likes?
We’ve been very fortunate in that my Michael Guberti Public Figure page has over 10,000 Facebook likes. Our corresponding page, Teenager Entrepreneur, has about 11,000.
So, how can you do that? How do you grow your business so that it’s extremely likable in every sense of the word and then you take those individuals who are fans of your page, send them to your website and begin the e-commerce conversion process? That’s what we’re going to cover.
1. INVITE YOUR FRIENDS
It’s so easy to do; there is even a section on your page where Facebook encourages you to go through your list of contacts to invite. You could be sitting on hundreds of likes from people already in your network. What are you waiting on?
That’s an excellent way to leverage what you already have. Increasing your likes doesn’t have to be this mystery that everybody thinks it is, or cost you inordinate amounts of money.
2. CREATE INSPIRING SHAREABLE POSTS
Nothing will ignite the human spirit more than something that inspires them to be a better person or create a better business. It’s time for you sit to down and ask, “What would inspire my audience today?” The answers to that question become your content.
3. WRITE YOUR BUSINESS OVERVIEW
Take the time to type out your company overview. Facebook will ask you for a short and long explanation of your business. Facebook commits your descriptions to memory and the next time somebody goes into their search bar and looks for your field, your page can come up.
4. ASK YOUR EMPLOYEES TO HELP YOU OUT
They’re your best brand ambassadors, and they’re within the walls of your business if you’re a brick-and-mortar or similar business. Tap their knowledge and inspiration.
5. ADD A CALL TO ACTION IN YOUR MESSAGING
You might say, “Like us on Facebook.” That’s very acceptable. You could say “Review us on Facebook” although that will be more for seasoned customers rather than new timers. But you understand the psychology behind the strategy: you have to ask. You have to tell people what to do, give them some direction in an increasingly distracted world.
6. MEASURE YOUR PERFORMANCE
You have to measure your activity’s effectiveness, see where you are and put a strategy in place for 30 to 90 days. Check which posts get the most likes. They are an indicator of what theme you should build your future content around. I know individuals who see that a piece of content is performing well, and then just re-post it with a slight tweak three weeks later. It worked before; it’ll work again.
What you measure, you can master. If you want to become the most-liked person or brand in your industry, state or country, we’re going to have to get the big guns out and learn how to soar with Facebook Advertising.
7. UTILIZE THE WORLD’S MOST POWERFUL ONLINE ADVERTISING PLATFORM
The most sophisticated online advertising platform in the world belongs to Facebook. No one does it better.
Right now, I can target Westchester men between the age of 45 and 55, making $100,000 or more, married with two kids, who purchased high-end mountain bikes in the past two years. Show the person an ad for 20 percent off new high-end bike spokes, nurture him through email follow-ups and you have a sale.
Specificity is power. You have the most laser targeted demographics and psychographics (how your customer thinks, what religion they believe in, what they’ve purchased before) at your fingertips.
Create a Likes campaign, choose targeted interests similar to your business, split test the effectiveness of six images against each other, find the winning picture and scale the ad spend. Done.
You make a sale if a person knows, likes and trusts you. You can now literally measure the second metric. Gaining likes is the first step in the customer relationship-building process, one that can create passive, recurring income for you via consistent implementation and improvement.
All the customers you ever wanted are a few clicks away. Put these steps into play, and you’ll find that you’re indeed very likable.
Michael Guberti is a Fordham University student and social media and business blogger at Teenager Entrepreneur, the social media marketing and entrepreneurship training business he operates with his brother, Marc Guberti. He can be reached at email@example.com or at 914-722-6005.