Diageo changes name of U.S. beer business, announces new brews

By Kevin Zimmerman

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Global alcoholic beverage company Diageo is changing the name of its Norwalk-based U.S. beer business from Diageo-Guinness USA to Diageo Beer Company USA.

“Diageo Beer Company USA will be a forward-thinking premium beer company, rooted in our brewing heritage and focused on brands, customers and consumers,” said its president, Tom Day.  “While Guinness will of course continue to play an essential role in our beer portfolio, the new Diageo Beer Company USA name will help highlight the contributions and potential of our other great brands like Smirnoff Ice, Smithwick’s and Harp.”

The company also announced several new collaborations and products, including partnering with drinks architect Steve Grasse to create a crafted hard soda line called Quaker City Malting Co.; collaborating with sports radio hosts Boomer Esiason and Craig Carton to create a new, limited-release Smithwick’s line to support a charitable partner; and launching a new Smirnoff Spiked Sparkling Seltzer line.

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