Primark sets opening date for Danbury outlet

By Kevin Zimmerman

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Popular Ireland-based discount clothing retailer Primark, in the midst of slowly rolling out in the U.S., will open its previously announced Danbury Fair Mall store on June 10.

Located on the mall’s upper level, Primark’s Danbury store is approximately 53,600 square feet and will offer a constantly refreshed range of womenswear, menswear, children’s wear, home goods, beauty products and gifts. The store’s design and layout will include 65 fitting rooms and 45 registers.

Primark is hosting recruitment events at the mall through May 10, as it looks to fill over 230 positions ranging from retail support and visual merchandising to cash office and stockroom roles.

This will be Primark’s third U.S. outlet opening, following Boston’s Downtown Crossing and Pennsylvania’s King of Prussia Mall. Through 2017, Primark plans to open stores in Willow Grove, Penn., Freehold, N.J., Burlington, Mass., Staten Island, N.Y., Braintree, Mass. and  East Rutherford, N.J.

“Feedback from customers to our two U.S. stores in Boston and Philadelphia has been very positive,” remarked Primark Chief Executive Paul Marchant, “and we are delighted by the opportunity to introduce Primark’s amazing fashion at amazing prices to Danbury customers just in time for the summer season.”

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