Stamford Health launches new branding campaign

By Reece Alvarez

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Stamford Hospital, a 305-bed acute care tertiary facility, has launched a campaign under the new Stamford Health brand to communicate the depth and breadth of services it provides to the community. Stamford Health includes Stamford Hospital, Stamford Health Medical Group – a multispecialty group of more than 120 primary and specialty care physicians (formerly known as Stamford Health Integrated Practices) – Stamford Hospital Foundation and a growing number of retail and ambulatory locations across the region.

“We feel the Stamford Health brand better reflects our full scope of services, along with our goal to become the region’s preferred healthcare destination for the highest level of clinical care and an exceptional patient experience,” said Brian G. Grissler, president and CEO of Stamford Health.

As part of the rollout, Stamford Health is launching a multimedia advertising campaign to introduce its new positioning themed Healing. Reimagined. The campaign features the organization’s expertise in cardiac care, cancer and women’s health and highlights the new Stamford Hospital scheduled to open in September 2016. The approach also aims to reinforce Stamford Health’s technical and clinical expertise along with a patient- and family-centered philosophy of care.

The campaign will be driven through an integrated campaign including television, print and out-of-home advertising, as well as digital marketing, social media and public relations efforts.

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