Ethan Allen dedicates site to military personnel

By Bill Fallon

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Danbury-based Ethan Allen recently launched a specialty online store for active and retired military personnel.

The site is the web presence for “The Exchange” and is a members-only website dedicated to ensuring active and retired military personnel and their families have access to U.S. goods and services, wherever they serve or live.

Those looking for furniture and home décor will find Ethan Allen listed under “Home & Appliances” on The Exchange website. The Ethan Allen link will lead shoppers to a dedicated Ethan Allen specialty website of products, which will be delivered through Ethan Allen’s North American in-home delivery logistics network.

The Army & Air Force Exchange Service, known as “The Exchange,” is the oldest and largest of the U.S. Department of Defense exchange services. It provides military personnel with “the services and merchandise they need to make their lives more comfortable.”

“The Exchange has proudly served America’s armed forces since 1895,” said Ethan Allen Chairman, President and CEO Farooq Kathwari. “We are proud to bring our iconic products to such a heroic group of men and women.”

As a featured brand, Ethan Allen will also be promoted on The Exchange website through a series of high-profile banner ads.

Said Kathwari, “We are pleased to collaborate with the Army and Air Force Exchange to bring our products and services to members of the American military and their families.”



About the author

Bill Fallon
Bill Fallon is editor of the Fairfield County Business Journal. He has worked at Westfair Communications for more than five years, previously editing an upstate New York daily and a national motorcycle magazine in Nevada. He attended Iona Prep in New Rochelle, N.Y., and the University of Virginia.

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