Column: How to make your posts go viral

By Bruce Newman

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Making a viral post is an extension of what social media is all about: providing a platform for people to communicate as individuals and as members of groups.

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About the author

Bruce Newman is the vice president at The Productivity Institute L.L.C. He specializes in content creation and digital marketing. Most of his time is spent in the creation of content for webinars and their promotion, email marketing, education and social media campaigns for clients. He is also the creator of the highly popular The Complete Webinar Training Course. He can be reached at bnewman@prodinst.com.

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