Column: Service through social media can be reputation boost

By Bruce Newman

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Fans and followers who are constantly accessing a company’s social pages are deriving value while allowing that company to increase sales and visibility.

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About the author

Bruce Newman is the vice president at The Productivity Institute L.L.C. He specializes in content creation and digital marketing. Most of his time is spent in the creation of content for webinars and their promotion, email marketing, education and social media campaigns for clients. He is also the creator of the highly popular The Complete Webinar Training Course. He can be reached at bnewman@prodinst.com.

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