On weekends, the lines at Pizza Post on East Putnam Avenue in Greenwich weave among tables of diners, attesting to word-of-mouth popularity that cannot be bought.
When he started Pizza Post in 1972, Luca Criscuolo said, “The first day, we made $43. Of course pizza was only $1.25 to $2. And then the pizza business got bigger and bigger and bigger by word of mouth.”
The business competes in an active market that features both national — Domino’s — and regional — Arcuri’s — competition close at hand. The Business Journal spoke with Luca and Matt Criscuolo about the foundation of his success: the Pizza Post pizza pie.