Pizza Post in Greenwich a ‘pizza university’ for family

By Crystal Kang

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On weekends, the lines at Pizza Post on East Putnam Avenue in Greenwich weave among tables of diners, attesting to word-of-mouth popularity that cannot be bought.

When he started Pizza Post in 1972, Luca Criscuolo said, “The first day, we made $43. Of course pizza was only $1.25 to $2. And then the pizza business got bigger and bigger and bigger by word of mouth.”

The business competes in an active market that features both national — Domino’s — and regional — Arcuri’s — competition close at hand. The Business Journal spoke with Luca and Matt Criscuolo about the foundation of his success: the Pizza Post pizza pie.

 

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About the author

Crystal Kang
Crystal Kang, a Chicago native, is former a reporter for the Fairfield and Westchester business journals. She is a graduate of Columbia Journalism School and her work has appeared in news outlets including CNBC.com, Allstate Corporation’s investor relations website, and an NPR-based radio station in Urbana, Ill.
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