The importance of social media analytics

By Bruce Newman

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The data provided by today’s analytics companies will now allow almost every business to develop effective social media campaigns and quickly determine their effectiveness.

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About the author

Bruce Newman is the vice president at The Productivity Institute L.L.C. He specializes in content creation and digital marketing. Most of his time is spent in the creation of content for webinars and their promotion, email marketing, education and social media campaigns for clients. He is also the creator of the highly popular The Complete Webinar Training Course. He can be reached at

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