All-time high sales on Cyber Monday

By Jennifer Bissell

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Shopping sales reached an all-time high on Cyber Monday this year, increasing 30 percent over 2011, according to IBM Corp. analytics.

Compared to this year’s Black Friday, sales were 36 percent higher online Monday than they were in stores Friday.

IBM, based in Armonk, gathered the transnational data from nearly 500 retailers nationwide.

“Cyber Monday was not only the pinnacle of the Thanksgiving shopping weekend but when the cash register closed it officially became the biggest online shopping day ever,” said Jay Henderson, Strategy Director of IBM Smarter Commerce, in a press release. “Retailers that adopted a smarter marketing approach to commerce were able to adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device of choice, and fully benefit from this day and the entire holiday weekend.”

Sales peaked at 11:25 a.m. and nearly 18 percent of shoppers used a mobile device to visit retailers’ sites, a 70 percent increase from 2011.

Ads on social media websites such as Facebook referred .41 percent of all online spending, which was a 26 percent decreased compared to 2011.


About the author

Jennifer Bissell
Jennifer Bissell was a reporter for both the Fairfield and Westchester business journals from 2012-2014. She attended the University of Minnesota and contributed to several regional publications including the St. Paul Pioneer Press, St. Cloud Times and Twin Cities Business magazine.

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